Who are considered Customers in the SIPOC model?

In the SIPOC model, customers are viewed as both internal and external entities that receive the output of a process. This dual consideration is important because it acknowledges that the impacts of a process extend beyond just the final users of a product or service. Internal customers are individuals or groups within the organization who rely on the output of a process to carry out their work. External customers, on the other hand, are those outside the organization who purchase or use the final product or service.

Recognizing both types of customers allows organizations to better align their processes with the needs and expectations of all parties involved. By considering both internal and external customers, improvements can be made not only in the final deliverables but also in how departments and teams interact and support one another throughout the process. This comprehensive view fosters enhanced communication and cooperation within the organization, ultimately leading to greater satisfaction for all customers involved.