What does the American Society For Quality (ASQ) state about quality?

The American Society for Quality (ASQ) emphasizes that quality involves meeting or exceeding customer expectations and satisfaction. This encompasses various aspects of a product or service, including its features and characteristics. By focusing on customer satisfaction, organizations can ensure that their offerings not only meet specific requirements but also deliver value and utility to consumers. This holistic view of quality recognizes that it is a multi-dimensional concept that integrates performance, reliability, and the overall user experience, rather than being limited to a single characteristic or surface-level attributes like aesthetic appeal.

This understanding aligns with the principles of quality management and continuous improvement, which are critical in both manufacturing and service sectors. Thus, prioritizing customer satisfaction through product features and characteristics reinforces the commitment to delivering higher quality outcomes and achieving organizational success.