How can Six Sigma improve customer satisfaction?

Six Sigma focuses on improving processes by identifying and eliminating defects, leading to enhanced product quality and reliability. When defects are reduced, customers receive products that meet their expectations consistently. This consistency in quality is crucial for customer satisfaction, as it builds trust in the product and the brand. Satisfied customers are more likely to be repeat buyers and recommend the product to others, directly benefiting the business in terms of loyalty and reputation.

The other options do not directly connect to the core principles of Six Sigma. Increasing product variety does not necessarily improve quality and may introduce complexity that increases the likelihood of defects. Lowering prices may attract customers but does not guarantee satisfaction unless the quality is also maintained. Lastly, minimizing marketing efforts could lead to reduced awareness of a product’s quality improvements, which may not directly contribute to customer satisfaction. Therefore, focusing on quality by reducing defects aligns directly with the customer satisfaction goals that Six Sigma aims to achieve.